Creating designs that connect your business
to it’s audience

Understanding that every business owner’s needs are as unique as they are and that sometimes it’s tricky to put those needs into words. That’s where I come in! I use a mix of briefs and inspiration boards to help you pinpoint your ideal design style for branding, websites, or collateral. Because, let’s be honest, creating a visual vision board often speaks volumes when words fall short.

10+

YEARS DESIGNING FOR BUSINESSES WORLDWIDE

4K+

CUPS OF COFFEE - ALL THE BEST DESIGNERS ARE FUELLED BY COFFEE!

600+

HAPPY CLIENTS WITH SPARKLING NEW BRANDING + WEBSITES

My story starts in a place where a lot of women find themselves at a crossroads…

I had been working since a very young age, in a wide variety of positions that allowed me to grow and develop a number of skills. Whilst I had a number of tools in my kit and I enjoyed where I was working, I found myself at a crossroads while pregnant with my second child. I had continued to work and progress up the ladder after my first child, but I felt as though through having one child already, I could see everything that I missed by working whilst she was little. This made me question how I wanted things to be once my second child arrived.

Luckily, I am blessed with an incredibly supportive husband who encouraged me to step out on my own and commence my journey into business. We could see the benefits not only for me (as a working mum of two) but also for both our children. They could have a mum who was able to be fully present for them whilst they were home, but also able to chase my dream of breaking away from traditional employment and work for myself to build a successful business. From this my inaugral business of PhoenixBlu Business was born.

...and the rest as they say is history

MEET THE OWNER

Catherine

HYPE WOMAN
GRAPHIC DESIGNER
BRANDING DESIGNER
WEBSITE DESIGNER

Working hand in hand with my clients, I craft designs that make you go ‘WOW!’ Professional, strategic branding and visually stunning, user-friendly websites are more than just aesthetics – they build trust and brand recognition. This, in turn, helps your business grow, turning more leads into satisfied customers and boosting that all-important cash flow!

You’ll find me soaking up moments with my wonderful family and friends when I'm not deep in the creative zone. I’m a coffee and wine enthusiast and the beach? Ah, it’s my go-to for a creativity recharge - you may have noticed my love of it as you wander through this site.

Questions? Do you need advice on processes, packages, or anything business-related? I’m all ears and here for a friendly chat. Just shoot me an email—I’m always happy to help!

  • "I cannot recommend Cat highly enough."

    An absolute professional with warmth and kindness. So much insight and knowledge was given to support me in having a website that was perfect for my business.

    - JO LAUREN

  • "WOW!"

    Catherine took our netball club site from an outdated, hard to maintain, hard to look at 😂 to a master piece! Very affordable and will be using her services in the future. Thanks again Catherine, much appreciated.

    - SAMANTHA S.

  • "Catherine has been nothing short of amazing!"

    She is incredibly kind and does such a fantastic job. I was in need of a website revamp to better target my niche. Catherine took all my stresses away and she nailed the design. I couldn't recommend her enough!

    - BROOKE F.

  • "Cat is amazing!!!"

    With client satisfaction her main goal!

    Over the last 3 years I had various tasks competed and couldn’t be happier! The stress free process makes life easy within a few emails it all sorted and organised to the highest of quality! An amazingly talented artist!

    - ALEX M.

  • I believe by collaborating with my clients on their projects, I am able to understand their visions clearly at all stages of the design process. This ensures we remain ‘on the same page’ and complete the project wit your ideal outcome.

  • Creativity is a major factor in designing for both branding and websites. Unfortunately, creativity ebbs and flows and I ensure my clients are aware of this. Creativity pressured does not produce diamonds.

  • So many of my clients are reluctant to critique designs - they don’t want to upset or offend! But open ad honest communication is the only way to ensure we clearly undestand each other. My only guideline for feedback is it must be constructive.

  • And finally…trust! I trust my client’s to provide me with honest information so I can create the perfect design for them. My client’s trust me to complete their project as agreed and they also must trust the process. A majority of projects don’t result in the perfect design for a brand or a website on first attempt! Sometimes it requires tweaking and other times it’s back to the drawing board…but by implementing the previous three steps…we will get to the perfect design!

We’re the perfect match if..

You’re suffering brand or website shame when sharing your business details


Your existing branding or website no longer aligns with your business and your future goals


You have ZERO branding or no website at all - really?!? In today’s online world you need to have a professional presence.


You need to level up your aesthetics but you have no idea where to start and what to tackle first!


You have attempted DIY and you don’t want to talk about it any further, you just need rescuing!

Explore the Packages

Browse through our Branding, Website + Social Media Packages. All packages can be customised to meet your unique design requirements for your business.

Book a Consult Call

Book an obligation free consultation call. We can chat all things design and discuss best solutions for your potential design project.